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- “Our technology creates value downstream from our traditional,
farmer customer-base. How might we position that offering to share
in that value?”
- “We are considering how much research spending is appropriate
for a certain technology target. What sort of value would such
a technology create? What factors are most significant in changing
that value? How could we share in that value?”
- “We need to know exactly how our product is being used
by growers so that we can better negotiate with a regulatory agency
that is wanting to make label changes."
- “We see several macro-trends which could dramatically change
an industry in which we participate. Are there ways that we could
add to or change our offerings to both help the industry with
its challenges and enhance our market position?”
- “We need to have better control over the quality and liability
profile over our supply chain. How could we better interact with
or incentivize the industry to address these issues?”
- “We have been offered access to a specific technology/business.
We need an independent assessment of its value, of the issues
surrounding it, and of its potential synergy (positive or negative)
with our current business.”
- “We are entering a new market segment and we need to fully
understand how value is created at each level of the chain, who
the major players are, and what the drivers are throughout the
industry.”
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